All types of SEO Submission Sites

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Easy Understanding on Google Search Engine Algorithm 2017

Easy Understanding on 
Google Search Engine Algorithm 2017

Have you ever wondered why Google keeps pumping out algorithm updates?

Do you understand what Google algorithm changes are all about?

 No SEO or content marketer can accurately predict what any future update will look like. Even some Google employees don’t understand everything that’s happening with the web’s most dominant search engine.

But think about it like this: Search engines are built to serve people.

People change. Plain and simple.

And as our behavior changes, technology evolves to keep up with our wants and needs.

So, search engines have to change too.

For example, a decade ago, we didn’t have social media platforms like Facebook, Twitter, and Pinterest to help funnel traffic to our sites.

How Google Search algorithms work 

       You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second.
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you. And as we’ve evolved Search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.
 
 

1)Analyzing your words

         Understanding the meaning of your search is crucial to returning good answers. So to find pages with relevant information, our first step is to analyze what the words in your search query mean. We build language models to try to decipher what strings of words we should look up in the index.


          This involves steps as seemingly simple as interpreting spelling mistakes, and extends to trying to understand the type of query you’ve entered by applying some of the latest research on natural language understanding. For example, our synonym system helps Search know what you mean, even if a word has multiple definitions. This system took over five years to develop and significantly improves results in over 30% of searches across languages.

2)Matching your search 

            Next, we look for webpages with information that matches your query. When you search, at the most basic level, our algorithms look up your search terms in the index to find the appropriate pages. They analyze how often and where those keywords appear on a page, whether in titles or headings or in the body of the text.

3)Ranking useful pages

         For a typical query, there are thousands, even millions, of webpages with potentially relevant information. So to help rank the best pages first, we also write algorithms to evaluate how useful these webpages are.


         These algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, we look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that’s a good sign the information is high quality.


We also didn’t think twice about mobile traffic or best practices for reaching searchers that were on the move because those millions of searchers didn’t exist.

Fast forward to present day where marketing trends seem to change overnight. New tools and technology emerge at a moment’s notice.

Because of this, Google regularly tweaks how they treat rankings, links, and especially content in the wake of these rapid changes.

But at the core of Google’s algorithm changes is a simple goal: provide the best user experience possible.

Given that Google handles over 2 trillion searches per year (that’s about 40,000 every second), even the smallest changes to their algorithm can have a massive impact on any given site.

Your site, my site, you name it.

And content marketers have a lot to keep up with when you consider the 200 ranking factors outlined by Google.
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